AdSense Revenue Calculator
Select your website niche for preset benchmarks. Get daily, monthly and yearly AdSense earnings estimate with Page RPM.
Select your website's primary category to get an estimate based on *typical* CTR and CPC values for that niche.
Estimated Earnings Potential
Remember: This is an estimate. Actual revenue depends on many factors.
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How AdSense Earnings Are Calculated — Three Modes Explained
AdSense earnings depend on three core variables: how many people see ads (impressions), what percentage click (CTR), and how much each click pays (CPC). This calculator offers three modes depending on which data you have:
Basic mode uses monthly pageviews, CTR % and CPC. Formula: Monthly Earnings = Pageviews × (CTR ÷ 100) × CPC. Best for bloggers who know their traffic from Google Analytics and their average CPC from the AdSense dashboard.
Advanced mode uses daily visitors, average pages per visit, ad blocker rate, CTR and CPC. It accounts for the fact that not all visitors see ads (due to ad blockers — Indian internet users have a 20–35% ad block rate, above the global average). Use this mode for a more realistic estimate if your audience is tech-savvy or predominantly mobile.
Category mode uses your website niche to auto-fill typical CTR and CPC benchmarks for that niche. Best for new bloggers with no existing AdSense data who want to estimate potential earnings before starting. Select your niche from the dropdown and enter expected monthly pageviews.
AdSense CPC and RPM Benchmarks by Website Niche
Typical ranges based on published advertiser data and publisher reports. Actual CPC and RPM vary by audience country, season, ad placement, content quality and competition. Indian traffic typically earns 20-40% of US traffic CPC for the same niche.
| Niche / Category | Typical CPC (India traffic) | Typical CPC (US/UK traffic) | Typical Page RPM (India) | Typical Page RPM (US/UK) |
| Finance & Insurance | $0.10–$0.40 | $1.50–$6.00 | $0.80–$3.00 | $8–$25 |
| Legal / Law | $0.15–$0.50 | $2.00–$8.00 | $1.00–$4.00 | $10–$30 |
| Health & Medical | $0.08–$0.30 | $1.00–$4.00 | $0.60–$2.50 | $6–$18 |
| Real Estate | $0.10–$0.35 | $1.20–$4.00 | $0.80–$2.50 | $7–$20 |
| Business & Industrial | $0.08–$0.25 | $0.80–$3.00 | $0.60–$2.00 | $5–$15 |
| Tech & Computers | $0.05–$0.20 | $0.60–$2.50 | $0.40–$1.50 | $4–$12 |
| Education & Jobs | $0.05–$0.18 | $0.50–$2.00 | $0.30–$1.20 | $3–$10 |
| Travel | $0.04–$0.15 | $0.40–$1.80 | $0.25–$1.00 | $2.50–$9 |
| Food & Recipes | $0.03–$0.12 | $0.30–$1.20 | $0.20–$0.80 | $2–$7 |
| Entertainment & Games | $0.02–$0.08 | $0.15–$0.60 | $0.10–$0.40 | $0.80–$3 |
| General / News | $0.02–$0.07 | $0.12–$0.50 | $0.08–$0.35 | $0.60–$2.50 |
Finance, legal and health niches pay the most — advertisers in these sectors spend heavily because even one converted visitor (a loan customer, insurance buyer, or patient) is worth thousands of rupees to them. Entertainment and general news niches pay the least because advertiser ROI per click is much lower.
How Traffic Source Affects AdSense RPM
| Traffic Source | Typical RPM Range | Why it differs |
| Organic search (Google) | $0.50–$5.00+ | Highest intent — visitors searched for specific info, most likely to engage with relevant ads |
| Direct traffic | $0.30–$3.00 | Returning visitors and brand searches — decent engagement, familiar with the site |
| Social media (Facebook/Instagram) | $0.05–$0.60 | Low intent — casual browsing, users not in ‘buying mode’, high bounce rate |
| YouTube / video referral | $0.08–$0.80 | Mixed intent, depends on content relevance |
| Paid traffic (Google Ads) | $0.10–$1.00 | Often lower net RPM once ad cost is factored in — rarely profitable for pure AdSense sites |
| WhatsApp / messaging apps | $0.02–$0.15 | Very low intent, forwarded content, extremely low CTR |
For Indian bloggers: organic search traffic from Google in English pays 3–8x more RPM than social media traffic from the same niche. Investing in SEO to grow organic traffic is the highest-return strategy for increasing AdSense revenue per visitor.
What Affects Your Actual AdSense Earnings
Audience geography is the single biggest factor outside your control. The same article earning $0.10 per click from Indian traffic might earn $1.50 per click from US traffic — a 15x difference — because US advertisers pay more per click. Growing your percentage of US, UK, Canada and Australia traffic (Tier 1 countries) is the most impactful long-term strategy for increasing AdSense RPM.
Ad placement matters almost as much as traffic quality. Ads placed within the content (in-article) consistently outperform sidebar and header ads in CTR because they are seen during active reading, not peripheral scanning. Auto ads from Google often outperform manually placed ads because Google’s algorithm places ads where click probability is highest on your specific page layout.
Seasonality causes significant RPM swings. Q4 (October–December) is consistently the highest-earning quarter globally — advertisers spend heavily for Diwali, Christmas, and year-end campaigns. Q1 (January–March) is typically the lowest. Expect your RPM to be 40–80% higher in October–December compared to January–March. Ad block rate among Indian internet users is 20–35%, significantly higher than the global average of 15–20%. This means roughly 1 in 4 of your visitors see no ads at all. The Advanced mode of this calculator has an Ad Blocker Rate field — use 25% as a realistic default for Indian audiences.